Member Spotlight: XS Media

The Shire for the River campaign continues through October 26! Your gift goes twice as far with over $12,000 available in matching funds from local tech businesses. Every day, we will share the story of one campaign supporter.

Stephen Parac, COO of XS Media, shares why he supports McKenzie River Trust.

Stephen Parac shares why he supports McKenzie River Trust

Stephen is COO of XS Media, one of nine Silicon Shire technology companies offering matching dollars for this year’s Shire for the River campaign.

Why do you support McKenzie River Trust?

We all live in Oregon for a reason. We have many roots and we have family here. But ultimately, it’s a choice to live in this community, and we’re really blessed to be at the convergence of the McKenzie and Willamette.

What about McKenzie River Trust’s mission appeals to you?

I fell in love with what McKenzie River Trust does for our community. It felt like a calling, and it was something that I couldn’t ignore. It’s the water that we drink. Keeping it clean and preserved is really important. And McKenzie River Trust does so much more. They also take care of the areas around the water streams, do restoration work, build access with boat landings and more. I’ve taken advantage of hiking and watched salmon spawning, and those are the things that McKenzie River Trust protects.

How does McKenzie River Trust’s work impact you as a business owner?

As a business owner, you think about ways to have an impact, and of course, also about how to best serve your employees. We have people who like to fish on the McKenzie and hike on the McKenzie and just drive down the McKenzie. It’s so beautiful. Our employees are very passionate about doing restoration work. It’s a community-building experience for our own organization and it helps us bond with one another.

What do you wish people knew about McKenzie River Trust?

McKenzie River Trust does a lot of large real estate transactions. The goal is to preserve as much of that riverfront property as possible and return it to healthy conditions to help our water source and the wildlife. I would encourage anybody who’s interested in the outdoors to go visit Finn Rock, walk the trails, and look at the McKenzie. I think that they will fall in love with it like I have—and like so many of our employees have.

Join us!

Give now to the Shire for the River campaign by visiting the campaign website on Crowdrise, or by mailing a check to McKenzie River Trust, 120 Shelton McMurphey Blvd, Suite 270, Eugene, OR 97401. You can also donate over the phone by calling the McKenzie River Trust offices at (541) 345-2799.

Learn more on social media with the hashtag #ShireForTheRiver at:

Member Spotlight: Palo Alto Software

The Shire for the River campaign continues through October 26! Your gift goes twice as far with over $12,000 available in matching funds from local tech businesses. Every day, we will share the story of one campaign supporter.

Sabrina Parsons Palo Alto Software
Sabrina Parsons, CEO of Palo Alto Software, shares why she supports McKenzie River Trust.

Sabrina Parsons shares why she feels businesses should support McKenzie River Trust

Sabrina is CEO of Palo Alto Software, one of nine Silicon Shire technology companies offering matching dollars for this year’s Shire for the River campaign.

Why do you support McKenzie River Trust?

It’s important for businesses to support organizations that are effective in our community. There’s so much going on in our world right now, and I think people can feel a little helpless about what they can do. Supporting McKenzie River Trust is a way to affect something immediately in a very positive way.

What about McKenzie River Trust’s mission appeals to you?

McKenzie River Trust is working on projects that make a direct impact, whether it’s river cleanup or buying land to preserve or protecting our drinking water source. It’s an organization that’s really thinking long term—but at the same time, their work affects the short term and allows people to participate in change that feels immediate.

How does McKenzie River Trust’s work impact you as a business owner?

Our employees want to work for a company they feel has the values and a mission they can relate to. It’s important to so many of our employees that we participate in a positive way in our community. It’s part of who we want to be as a company, and it’s something we can do by working with organizations like McKenzie River Trust.

What do you wish people knew about McKenzie River Trust?

The McKenzie River Trust is protecting the water we actually drink. I don’t know that a lot of people realize when they’re on the McKenzie River that it’s that same water that comes through their pipes. I think everyone should know that, and hopefully it will inspire everybody to be a little more involved in any way they can—whether helping with river cleanup, educating yourself, or giving money so McKenzie River Trust can do more of the work that they’re doing.

Why do you think people should contribute to the Shire for the River campaign?

Because more businesses are on board this year, the match is going to be bigger. When you contribute one dollar, it’s actually two dollars. That’s a compelling reason to give today. Your donation will go farther.

Join us!

Give now to the Shire for the River campaign by visiting the campaign website on Crowdrise, or by mailing a check to McKenzie River Trust, 120 Shelton McMurphey Blvd, Suite 270, Eugene, OR 97401. You can also donate over the phone by calling the McKenzie River Trust offices at (541) 345-2799.

Learn more on social media with the hashtag #ShireForTheRiver at:

Member Spotlight: Twenty Ideas

The Shire for the River campaign continues through October 26! Your gift goes twice as far with over $12,000 available in matching funds from local tech businesses. Every day, we will share the story of one campaign supporter.

Mike Biglan Twenty Ideas
Mike Biglan, CEO of Twenty Ideas, shares why he supports McKenzie River Trust.

Twenty IdeasMike Biglan shares why he supports McKenzie River Trust

Mike is CEO of Twenty Ideas, one of nine Silicon Shire technology companies offering matching dollars for this year’s Shire for the River campaign.

Why do you support McKenzie River Trust?

It’s really concerning to our family to see what’s happening to the planet. McKenzie River Trust has a unique perspective on creating a barrier around the rivers—which are really the arteries and veins of the planet—to protect those rivers. The McKenzie River affects us in so many ways. It’s something that really is integrated into everything we do.

What about McKenzie River Trust’s mission appeals to you?

It’s not just about the clean water and the fish and preventing run off. It’s not just one single benefit, but a reminder of all the things that the river is able to provide. Growing up here, so many amazing things that I take for granted tie in with the McKenzie. I got married in Vida. I went river rafting as a kid. And now my children do that too.

What are the long-term benefits of supporting McKenzie River Trust’s work?

I have an eight-year-old and a ten-year-old. With the fires becoming the new normal and all the different weather events that are very likely related to the climate, we need to put money into supporting anything that makes a healthier planet. It’s something that I want for my kids and for all the other kids of their generation. At the very least, they really deserve to have what we have—if not much more.

What do you wish people knew about the Shire for the River campaign?

The Shire for the River campaign shows other businesses, employees and clients that you’re a business that cares about the planet, the world and the people. With this money, it’s very specific and targeted. This money will protect square feet and acres that will be a buffer, one that you can walk on with your kids. And it’s going to be there for a long, long time.

Join us!

Give now to the Shire for the River campaign by visiting the campaign website on Crowdrise, or by mailing a check to McKenzie River Trust, 120 Shelton McMurphey Blvd, Suite 270, Eugene, OR 97401. You can also donate over the phone by calling the McKenzie River Trust offices at (541) 345-2799.

Learn more on social media with the hashtag #ShireForTheRiver at:

Member Spotlight: Lunar Logic

The Shire for the River campaign is on from October 16-26, 2018! Your gift goes twice as far with over $12,000 available in matching funds from local tech businesses. Every day, we will share the story of one campaign supporter.

Celeste Edman Lunar Logic
Celeste Edman, CEO of Lunar Logic, shares why she supports McKenzie River Trust.

Lunar LogicCeleste Edman shares how McKenzie River Trust’s work contributes to the local economy

Celeste is CEO of Lunar Logic, one of nine Silicon Shire technology companies offering matching dollars for this year’s Shire for the River campaign.

Why do you support McKenzie River Trust?

McKenzie River Trust benefits our whole community. It’s our drinking water. It’s our hiking trails. It’s our riverbanks. It’s our forests. It’s the ecosystems around us. It’s activities we often take for granted.

We have our company here because our community has so much to offer. We really like the outdoors. We’re here because we can go to the river, and it’s so close. We can climb the Buttes. We can go on a hike. We can get to the oceans and the mountains. I’m really committed—and my company is committed—to keeping it beautiful for the next generation and beyond.

How does McKenzie River Trust’s work impact you as a business owner?

Technology as an industry segment has really grown in Eugene-Springfield. One of the crucial parts is recruiting staff. How are we going to bring in people for our new positions, for new companies, for new opportunities?

A big piece of that is lifestyle. You don’t have to do a big commute to live here. The food and beverage sector is awesome here. You can bike to work or catch the EmX. Nature is really close. All of those things play into our recruiting. It’s not just that we have great jobs. Our environment is one where people want to live. McKenzie River Trust is a big part of that.

What do you wish people knew about McKenzie River Trust?

We are fortunate to live in a community where we have accessible, clean water that tastes really good straight out of the tap. And it’s extremely unusual to have such a wealth of natural resources so close to a city of this size.

One of the ways we ensure that we continue to have that incredible resource is to support it. Not only will you ensure we have this wonderful natural area, but we’re going to have an economy that can be sustained. It’s Oregonians supporting Oregonians.

Join us!

Give now to the Shire for the River campaign by visiting the campaign website on Crowdrise, or by mailing a check to McKenzie River Trust, 120 Shelton McMurphey Blvd, Suite 270, Eugene, OR 97401. You can also donate over the phone by calling the McKenzie River Trust offices at (541) 345-2799.

Learn more on social media with the hashtag #ShireForTheRiver at:

Member Spotlight: SheerID

The Shire for the River campaign is on from October 16-26, 2018! Your gift goes twice as far with over $12,000 available in matching funds from local tech businesses. Every day, we will share the story of one campaign supporter.

Jake Watherly SheerID
Jake Weatherly, CEO of SheerID, shares why he supports McKenzie River Trust.

SheerIDJake Weatherly explains why McKenzie River Trust’s work is vital to our community

Jake is CEO of SheerID, one of nine Silicon Shire technology companies offering matching dollars for this year’s Shire for the River campaign.

Why do you support McKenzie River Trust?

First and foremost, it’s about clean water. We live a special life here in the Willamette Valley. Clean air and clean water—these things are easy to take for granted. I spend a lot of time in other areas. It’s easy for us to assume that’s the way it is everywhere else. I think we have a major obligation—a huge responsibility on our shoulders—to preserve and enhance our quality of life, because it really is special.

What about the McKenzie River Trust’s mission appeals to you?

What was intriguing to me was their interest in the history and preserving that history. That’s led the community to understand more deeply what the McKenzie River watershed is today, and what it once was. It’s a bridge to the future to make sure we can both preserve it and work to turn things back to what they once were.

How does the McKenzie River Trust’s work impact you as a business owner?

We’ve all decided to come to Eugene and stay in Eugene for very similar reasons. Those reasons are really focused on this rare opportunity that we have in this area to balance the work that we do with the fun and healthy ability to live a quality life.

What’s your personal experience with McKenzie River Trust?

Personally, I’ve enjoyed time on Green Island with my children. They learned how to cast flies without snapping lines, and they dipped into the watershed and then examined everything that was in the water. It was just teeming with life in comparison to what you see on the surface.

The McKenzie Memories event was really moving and helped me understand a little more deeply what McKenzie River Trust is doing. We saw how things used to be when Finn Rock was a giant lumber camp, when it was once a community. It has a tremendous history.

What do you wish people knew about the McKenzie River Trust?

MRT has a unique model—they forge partnerships with private landowners and understand the area really well. They’re looking for opportunities a year from now, five years from now, 20 years from now and beyond to the next generation. I think it’s a very big picture and holistic view.

I really feel it’s our obligation to be involved—whether it’s through donating, volunteering or even evangelizing. Get involved. Because this is something that really is unique to the world.

Join us!

Give now to the Shire for the River campaign by visiting the campaign website on Crowdrise, or by mailing a check to McKenzie River Trust, 120 Shelton McMurphey Blvd, Suite 270, Eugene, OR 97401. You can also donate over the phone by calling the McKenzie River Trust offices at (541) 345-2799.

Learn more on social media with the hashtag #ShireForTheRiver at:

 

Member Spotlight: Concentric Sky

The Shire for the River campaign is on from October 16-26, 2018 with a goal to raise $20,000 for the lands and rivers of western Oregon! Every day, we will share the story of one campaign supporter.

Cale Bruckner Concentric Sky
Cale Bruckner, President of Concentric Sky, shares why he supports the McKenzie River Trust.

Cale Bruckner shares why he supports McKenzie River Trust

Cale is president of Concentric Sky, founder of the Silicon Shire, and a former McKenzie River Trust board member.

Why do you support McKenzie River Trust?

I give my own money to McKenzie River Trust because protecting our water resource is vital to this community. We’ve seen multiple examples where other communities have been negatively impacted by having their water source compromised. McKenzie River Trust, EWEB and other organizations are working hard to protect our water source.

We all benefit from the McKenzie River. The water from our taps comes from the McKenzie River. All the beer that we enjoy here in town is from the McKenzie River. That’s important to me. I’m also a fly fisherman, so protecting outdoor places is a priority for me.

What about McKenzie River Trust’s mission appeals to you?

I like their model for protecting lands and resources in our area that are important to all of us. They buy land directly from property owners, or they work with property owners to put conservation easements in place. Sometimes that even comes with grant money to do restoration work.

I was surprised at times to find that some members of this community don’t understand that their tap water comes from the McKenzie River. We need more people in this community to understand what McKenzie River Trust is doing, where their funding is coming from, and how the funds are being used.

If we can get more people to give just a little bit of money, there’s a lot more McKenzie River Trust can do in our community and throughout our region to protect our water sources and outdoor recreation spaces.

How does the McKenzie River Trust’s work impact you as a business owner?

As an employer here in the Eugene tech community, one of the things we use to recruit people from outside the area is the wonderful outdoor experiences that we have here. You can go mountain biking. You can go fly fishing. You can go skiing.

All businesses in this area benefit from the recreation opportunities that we’re fortunate to have here. If we want to protect those resources as a community, then we must give back to the organizations that are working to protect those resources.

What do you wish people knew about the McKenzie River Trust?

When I was on the board, we said McKenzie River Trust was one of Eugene’s best kept secrets. The people who work for McKenzie River Trust are total rock stars. They are out there every day making sure that the McKenzie River—our water source—is protected, and they care passionately about their work. 

How You Can Participate

You can donate to the Shire for the River campaign by visiting the campaign website on Crowdrise, or by mailing a check to McKenzie River Trust, 120 Shelton McMurphey Blvd, Suite 270, Eugene, OR 97401. You can also donate over the phone by calling the McKenzie River Trust offices at (541) 345-2799.

Learn more on social media with the hashtag #ShireForTheRiver at:

Shire for the River Campaign Matches Donations Until October 26

Employees from Silicon Shire companies help out every year by volunteering their time to help restore land with McKenzie River Trust.

Beginning Wednesday, October 17, 2018, McKenzie River Trust (MRT) and several local Silicon Shire technology companies will launch their annual Shire for the River campaign. The campaign will last through Friday, October 26.

Nine companies have, together, committed $12,268 in funds to match, dollar-for-dollar, any individual or business contributions made during this year’s campaign period. Businesses participating as this year’s matching fund sponsors include:

Money raised will support MRT’s efforts to protect and care for rivers and riparian habitat in western Oregon.

Shire for the River will start with a Kickoff Happy Hour co-hosted by the Technology Association of Oregon (TAO) and XS Media on Wednesday, October 17, 2018, from 5-8 p.m. at Oakshire Public House, 207 Madison Street, Eugene, Oregon 97402.

Maintaining Our Quality of Life

Located in the southern Willamette Valley, the Silicon Shire encompasses technology businesses of all kinds that work together to expand the local infrastructure necessary to build and grow hi-tech business in the area, and to promote Eugene-Springfield as a hi-tech hot spot.

“Projects like the Shire for the River campaign help us to maintain and improve the terrific quality of life we enjoy in this special region. That’s one of our biggest assets, and it truly helps attract great talent and great companies to the area,” said Jason Johnson, MPulse Software president and MRT board member. “Shire companies are dedicated to ensuring that what makes this place so extraordinary will always be here.”

Over the past three years, the Shire for the River campaign has raised more than $50,000 for MRT. This year’s goal is to raise at least another $20,000 to continue McKenzie River Trust’s efforts to protect sensitive lands in the McKenzie watershed.

How You Can Participate

You can donate to the campaign by visiting the campaign website on Crowdrise, or by mailing a check to McKenzie River Trust, 120 Shelton McMurphey Blvd, Suite 270, Eugene, OR 97401. You can also donate over the phone by calling the McKenzie River Trust offices at (541) 345-2799.

Learn more on social media with the hashtag #ShireForTheRiver at:

 

#GivingTuesday

Julia looked around cautiously.

The sun gleamed over the hilltop above the Coyote Spencer Wetlands. It looked safe. But Julia was wary; she knew there were people nearby.

Julia reared up and sniffed the air, balancing her 170 pounds of flesh and fur carefully atop her muscular hind legs. She dug her claws into the dirt, and slowly turned east, then west. She tilted her ears to the wind, listening for anything that might seem out of place. A red-tailed hawk circled above, calling kee-eeee-ar! A song sparrow flitted from an ash tree to a snowberry bush.

With a quiet grunt and a determined look, Julia signaled to Hugo. It was okay to come out of the woods now. The grove of oak and ash trees had been a great place for them to spend the last few hours, the warmest part of the day. In the shade of the big trees, in the grass, mama bear and her cub, taking a nap. This was a place they came back to, just about every day.

Hugo careened out of the woods. He was too little to understand the danger. Julia knew she would have to watch him closely. A little bear like Hugo could get into a lot of trouble. But luckily, they had found a terrific place to spend the fall.

This #GivingTuesday, you can protect their home…

In the photos up above, you can see just who we’ve been talking about: two bears, a mama and baby who we’re calling Julia and Hugo. They were caught on one of our wildlife cams this fall.

Thanks to people like you, the place that Julia and Hugo found is protected.

With the support of our generous members, we bought it two years ago and have been protecting it for the bears, the hawks, the sparrows, oak trees, praying mantises, and so much more.

Without people like you – people who care about these incredible wetlands – places like these and the refuge they provide will be less and less common each year.

You are the reason Julia and Hugo can find food and shelter on the Coyote Spencer Wetlands, a preserve just five miles from Eugene!

What will your #GivingTuesday donation do?

With your gift today to the McKenzie River Trust, you help us provide a home for Julia and Hugo on this protected land.

And you help us get out there to protect the next one.

Will you give $50 now to offer Julia and Hugo a place to rest, to grow, and to thrive?

You can also call our office to give over the phone: 541-345-2799.

Your $50 gift today will leverage over $1 million in grant funding in 2015. You help us protect and restore wetlands, prairies, forests, and riverbanks from the Cascade mountains to the Oregon coast.

We need your support on this #GivingTuesday. Help us raise $3,000 by midnight so we can get out there to protect and care for the special places where Julia and Hugo live.

Will you please contribute $50 or more today?

To learn more about the Coyote Spencer Wetlands, click here.

What is #GivingTuesday?

Following Black Friday and Cyber Monday, #GivingTuesday is December 2 this year.

Here’s the idea, from the #GivingTuesday website: “We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back. On Tuesday, December 2, 2014, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.”

So on behalf of the McKenzie River Trust, on December 2nd you’re invited to give to your favorite causes, to share how you give with your friends, and to join a global and local community of givers. Our goal is to raise at least $3,000 on December 2nd. Help us make it happen!

On #GivingTuesday, download this graphic and share it with your friends on social media to help protect Julie and Hugo’s home!

Click here for more downloadable graphics to share on social media.