A Message From Joe Moll


 
Last night, we hosted another sell-out crowd of over 500 people for a particularly special McKenzie Memories event. In addition to looking back over the last century, to remind ourselves of the vision and hard work and sacrifice of the people who came before us, we very much looked forward, with a shared vision about what we want the McKenzie, our Homewaters, to be like 10, 50, and 100 years from now. Last night, in addition to inviting everyone to immerse themselves in the history of lodges, and river trips, and the remarkable water cycle of the McKenzie River itself, we invited our community to commit to helping us reach to goals of the McKenzie Homewaters Campaign.


 
After working quietly for over a year, last night we launched the public phase of the McKenzie Homewaters Campaign. We seek to bring $6 million to bear on the health of the river by the time the campaign ends at midnight, New Years Eve 2017. The campaign centers on three goals:

  • Conserving clean drinking water.
  • Protecting salmon habitat.
  • Preserving river access.

What will we do with the $6 million?

  • We will pay down the $1.5 million loan we took out to acquire the Finn Rock Reach properties.
  • We will put another $2 million aside for new land deals that protect other special lands riverlands in the McKenzie basin as the opportunities arise.
  • We will gather over $1 million to enhance habitats, giving the river more room to roam, making places less suitable for largemouth bass, and more suitable for native McKenzie Redsides rainbow trout and Chinook salmon. This will also give us the ability to make improvements at the Finn Rock Boat Landing, and perhaps in the years ahead construct a trail through the site of the old Finn Rock Logging Camp adjacent to it.
  • And we will put aside more than $1 million to care for these lands long term, to build on the culture of land and water stewardship that thrives throughout the watershed.

Now, I must say, we’ve been quietly working on securing these funds already. In fact there were many people in the room last night who have already given or made commitments to the campaign. Starting with a tremendous $100,000 contribution just one year ago, immediately following last year’s McKenzie Memories event, we have secured gifts, grants, and pledges of (nearly) $4 million.


 
We want to particularly thank the Oregon Community Foundation for the help they have given to this campaign, and the guidance they afford the families who have the means to contribute philanthropically to the betterment of Oregon, including tremendous early gifts to our campaign.

We are also extremely fortunate in this community to have not only the McKenzie River, but also forward thinking water utilities, Eugene Water and Electric Board and Springfield Utility Board especially, to care for and deliver these resources to our homes and businesses. I’ve said before that the McKenzie River Trust would not be where it is today without the steadfast support and encouragement from EWEB staff and Board members over the last two decades. For the Finn Rock Reach project and this campaign, once again EWEB stepped up immediately to help us assess and secure the Rosboro lands with a $250,000 grant. But they are doing much more for this campaign as well.

Last night, EWEB Commissioner John Brown joined me on stage to announce a special challenge opportunity for the campaign. For every $1 you give, EWEB will match that, dollar for dollar, up to $500,000 through December 31.

Our deepest gratitude to John and his fellow forward-thinking EWEB commissioners, who decided to offer up this grant and challenge opportunity. They recognize that we can keep our drinking water clean by protecting the lands that cradle this river, or by adding chemicals to clean it up after it gets dirty. Far more efficient to keep it clean to begin with. This campaign is an important way to do just that.

Whether or not you were in the audience last night, by being a member or a friend of the McKenzie River Trust, you are already announcing that you love this river, you love this place and its history, and you want to make sure that your grandchildren and their grandchildren can have it to love and cherish and care for as well.


 
We are hopeful that over the course of this campaign, your love will swell and your commitment will deepen. We hope that you will do what Jeff Ziller advised in the campaign video we premiered last night: get out in the field with us, help with your hands, help with your pocketbook. If you have an itch to donate right now, then do so through this link. But you can also ask for more information. I’d like you to consider reaching out to one of the MRT staff or Board members or campaign leaders; let us know that you want to learn more. Or join us on a field trip to the old Finn Rock Logging Camp next weekend. Then in the coming weeks and months we can sit down with you and your friends and colleagues or walk in the field with you and them to introduce you further to the project at Finn Rock and opportunities elsewhere in the watershed.

Campaign co-chairs Dave Funk and Hugh Prichard with MRT executive director Joe Moll. Photo by Jon C Meyers.
I’d love for you to think deeply about how much these Homewaters mean to you, and how transformational a gift you’d consider making. As our Honorary Campaign chair Barry Lopez said to us on the McKenzie Memories stage last year, when it comes to being a good resident of this place, whether your family has been here for 5 generations or you just moved here last week, isn’t the most important thing that we love this river, our Homewaters? Of course you can show your love for a person or a place or an organization in many ways. We welcome them all, from all.

Thank you for considering a gift to this campaign.

–Joe Moll, executive director of McKenzie River Trust since 2005

McKenzie Homewaters Campaign News Release

A side channel of the McKenzie River flows through Finn Rock Reach, the centerpiece of the $6 million McKenzie Homewaters Campaign. Photo by Tim Giraudier / Beautiful Oregon.
Contact:
Liz Lawrence, McKenzie River Trust, 541-844-9334 cell, 541-345-2799 office
Pat Walsh, Vox PRPA, 541-513-1236

April 7, 2017
For Immediate Release

McKenzie River Trust To Launch The McKenzie Homewaters Campaign

EUGENE, Ore. — McKenzie River Trust will launch The McKenzie Homewaters Campaign to raise $6 million to fund initiatives to protect, conserve, and restore the McKenzie River’s Finn Rock Reach. The Homewaters Campaign will be announced during the McKenzie River Trust’s Sixth Annual McKenzie Memories evening on Fri., April 7, 2017, at Venue 252. The event begins at 7 pm.

“The McKenzie River is a special place that provides life to our communities as a source for clean drinking water, recreation, and habitat for salmon and wildlife,” said Dave Funk of bell+funk and co-chair of the campaign. “The opportunity to ensure a place like Finn Rock Reach is cared for does not come along very often, and the Homewaters Campaign lets us take care of the river that takes care of us.”

In 2015, McKenzie River Trust bought Finn Rock Reach from Rosboro forest products company following a closed-bid auction. The property comprises two miles of land fronting both sides of the McKenzie River, including the popular Finn Rock Boat Landing and the former Finn Rock Logging Camp. McKenzie River Trust used funds from its own Land Protection Fund and a bridge loan for conservation projects to buy the property.

“Funds raised from the campaign will allow McKenzie River Trust to own Finn Rock Reach debt-free and provide the resources necessary to restore and care for it today and in the long-term.” said Hugh Prichard, Prichard Partners, campaign co-chair. “Also, campaign resources will be set aside so the Trust is ready to expand its conservation footprint in the McKenzie Valley as appropriate opportunities present themselves.”

In support of the Trust, Eugene Water & Electric Board will match dollar for dollar the first $500,000 donated to the campaign by Dec. 31, 2017.

“This is a once-in-a-generation opportunity to contribute in significant ways to EWEB’s stewardship of the McKenzie River,” said Dick Helgeson, president of the Eugene Water & Electric Board of Commissioners. “To be able to partner with McKenzie River Trust to protect these special lands and the vital water that runs through them is a unique and worthy undertaking for this utility.”

More information about the Homewaters Campaign, including the EWEB matching program, can be found at: mckenzieriver.org/homewaters/

The McKenzie Memories evening is an annual celebration of the history of the McKenzie River. This year’s event features storytelling by Steve Schaefers, Don Wouda, and Dana Burwell from the McKenzie River Guides Association. Gordon Grant, a former river guide, hydrologist, and “water guru” will weave tales of the McKenzie’s unique geology.

There will be a memorial tribute to legendary McKenzie River Guide Dave Helfrich, who died in October 2016, at age 84. Helfrich was known as the consummate outdoorsman, boatman, fisherman, Northwest rivers advocate, and innovator for improving design of the equipment used on the river.

“It is only right that the Homewaters Campaign begins at the Trust’s McKenzie Memories evening,” said Joe Moll, executive director, McKenzie River Trust. “It is a time when we honor our past, celebrate the present, and build to the future.”

Tickets to McKenzie Memories evening are sold out. The event will be live streamed at: facebook.com/McKenzieRiverTrust.

About the McKenzie River Trust:
The McKenzie River Trust is a nonprofit land trust based in Eugene, Oregon. Our mission is to help people protect and care for the lands and rivers they cherish in western Oregon. Since 1989, we’ve acquired property and voluntary conservation easements to protect nearly 5,000 acres of clean, free-flowing rivers, plentiful salmon runs, and vibrant farms and forests that provide livelihoods and habitat. We envision a future in which conservation lands are at the core of community efforts to sustain clean water, abundant fish and wildlife, and diverse natural resource economies in western Oregon. Working with private willing landowners in eight different watersheds from the Cascade Mountains to the Pacific Ocean, we take on the responsibility of ensuring that the land and its conservation values will be protected forever. For more information, visit www.mckenzieriver.org.

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