Over 200,000 people rely on the McKenzie as their sole source of drinking water in Eugene and Springfield. And water is the #1 ingredient in Ninkasi’s award winning beer. Join us to raise a glass to the rivers we love and share!
Join Us on World Water Day
For every Ninkasi bottle, can, or draught beer sold at the Bier Stein on March 22, Ninkasi will donate $1 to McKenzie River Trust — all day long. The Bier Stein will match their donation up to $500! On draught: Believer, Yours Truly, Dry Irish Stout, and Prismatic. And from 5 to 8pm for a minimum $5 donation, Ninkasi will make you a custom hat!
“Without great water, we couldn’t have great beer,” said Ali AAsum, communications director with Ninkasi Brewing Company. “We’re lucky to have access to pristine waters such as the McKenzie River and to work with people like the McKenzie River Trust who are committed to keeping our river and our people healthy.”
The World Water Day fundraiser with McKenzie Trust is part of Ninkasi’s Beer is Love program to support nonprofits doing work in five core categories — women, equality, recreation, the environment, and arts and music — by offering beer donations for fundraising or volunteer events.
Last night, we hosted another sell-out crowd of over 500 people for a particularly special McKenzie Memories event. In addition to looking back over the last century, to remind ourselves of the vision and hard work and sacrifice of the people who came before us, we very much looked forward, with a shared vision about what we want the McKenzie, our Homewaters, to be like 10, 50, and 100 years from now. Last night, in addition to inviting everyone to immerse themselves in the history of lodges, and river trips, and the remarkable water cycle of the McKenzie River itself, we invited our community to commit to helping us reach to goals of the McKenzie Homewaters Campaign.
After working quietly for over a year, last night we launched the public phase of the McKenzie Homewaters Campaign. We seek to bring $6 million to bear on the health of the river by the time the campaign ends at midnight, New Years Eve 2017. The campaign centers on three goals:
Conserving clean drinking water.
Protecting salmon habitat.
Preserving river access.
What will we do with the $6 million?
We will pay down the $1.5 million loan we took out to acquire the Finn Rock Reach properties.
We will put another $2 million aside for new land deals that protect other special lands riverlands in the McKenzie basin as the opportunities arise.
We will gather over $1 million to enhance habitats, giving the river more room to roam, making places less suitable for largemouth bass, and more suitable for native McKenzie Redsides rainbow trout and Chinook salmon. This will also give us the ability to make improvements at the Finn Rock Boat Landing, and perhaps in the years ahead construct a trail through the site of the old Finn Rock Logging Camp adjacent to it.
And we will put aside more than $1 million to care for these lands long term, to build on the culture of land and water stewardship that thrives throughout the watershed.
Now, I must say, we’ve been quietly working on securing these funds already. In fact there were many people in the room last night who have already given or made commitments to the campaign. Starting with a tremendous $100,000 contribution just one year ago, immediately following last year’s McKenzie Memories event, we have secured gifts, grants, and pledges of (nearly) $4 million.
We want to particularly thank the Oregon Community Foundation for the help they have given to this campaign, and the guidance they afford the families who have the means to contribute philanthropically to the betterment of Oregon, including tremendous early gifts to our campaign.
We are also extremely fortunate in this community to have not only the McKenzie River, but also forward thinking water utilities, Eugene Water and Electric Board and Springfield Utility Board especially, to care for and deliver these resources to our homes and businesses. I’ve said before that the McKenzie River Trust would not be where it is today without the steadfast support and encouragement from EWEB staff and Board members over the last two decades. For the Finn Rock Reach project and this campaign, once again EWEB stepped up immediately to help us assess and secure the Rosboro lands with a $250,000 grant. But they are doing much more for this campaign as well.
Last night, EWEB Commissioner John Brown joined me on stage to announce a special challenge opportunity for the campaign. For every $1 you give, EWEB will match that, dollar for dollar, up to $500,000 through December 31.
Our deepest gratitude to John and his fellow forward-thinking EWEB commissioners, who decided to offer up this grant and challenge opportunity. They recognize that we can keep our drinking water clean by protecting the lands that cradle this river, or by adding chemicals to clean it up after it gets dirty. Far more efficient to keep it clean to begin with. This campaign is an important way to do just that.
Whether or not you were in the audience last night, by being a member or a friend of the McKenzie River Trust, you are already announcing that you love this river, you love this place and its history, and you want to make sure that your grandchildren and their grandchildren can have it to love and cherish and care for as well.
We are hopeful that over the course of this campaign, your love will swell and your commitment will deepen. We hope that you will do what Jeff Ziller advised in the campaign video we premiered last night: get out in the field with us, help with your hands, help with your pocketbook. If you have an itch to donate right now, then do so through this link. But you can also ask for more information. I’d like you to consider reaching out to one of the MRT staff or Board members or campaign leaders; let us know that you want to learn more. Or join us on a field trip to the old Finn Rock Logging Camp next weekend. Then in the coming weeks and months we can sit down with you and your friends and colleagues or walk in the field with you and them to introduce you further to the project at Finn Rock and opportunities elsewhere in the watershed.
I’d love for you to think deeply about how much these Homewaters mean to you, and how transformational a gift you’d consider making. As our Honorary Campaign chair Barry Lopez said to us on the McKenzie Memories stage last year, when it comes to being a good resident of this place, whether your family has been here for 5 generations or you just moved here last week, isn’t the most important thing that we love this river, our Homewaters? Of course you can show your love for a person or a place or an organization in many ways. We welcome them all, from all.
Thank you for considering a gift to this campaign.
–Joe Moll, executive director of McKenzie River Trust since 2005
Liz Lawrence, McKenzie River Trust, 541-844-9334 cell, 541-345-2799 office
Pat Walsh, Vox PRPA, 541-513-1236
April 7, 2017
For Immediate Release
McKenzie River Trust To Launch The McKenzie Homewaters Campaign
EUGENE, Ore. — McKenzie River Trust will launch The McKenzie Homewaters Campaign to raise $6 million to fund initiatives to protect, conserve, and restore the McKenzie River’s Finn Rock Reach. The Homewaters Campaign will be announced during the McKenzie River Trust’s Sixth Annual McKenzie Memories evening on Fri., April 7, 2017, at Venue 252. The event begins at 7 pm.
“The McKenzie River is a special place that provides life to our communities as a source for clean drinking water, recreation, and habitat for salmon and wildlife,” said Dave Funk of bell+funk and co-chair of the campaign. “The opportunity to ensure a place like Finn Rock Reach is cared for does not come along very often, and the Homewaters Campaign lets us take care of the river that takes care of us.”
In 2015, McKenzie River Trust bought Finn Rock Reach from Rosboro forest products company following a closed-bid auction. The property comprises two miles of land fronting both sides of the McKenzie River, including the popular Finn Rock Boat Landing and the former Finn Rock Logging Camp. McKenzie River Trust used funds from its own Land Protection Fund and a bridge loan for conservation projects to buy the property.
“Funds raised from the campaign will allow McKenzie River Trust to own Finn Rock Reach debt-free and provide the resources necessary to restore and care for it today and in the long-term.” said Hugh Prichard, Prichard Partners, campaign co-chair. “Also, campaign resources will be set aside so the Trust is ready to expand its conservation footprint in the McKenzie Valley as appropriate opportunities present themselves.”
“This is a once-in-a-generation opportunity to contribute in significant ways to EWEB’s stewardship of the McKenzie River,” said Dick Helgeson, president of the Eugene Water & Electric Board of Commissioners. “To be able to partner with McKenzie River Trust to protect these special lands and the vital water that runs through them is a unique and worthy undertaking for this utility.”
The McKenzie Memories evening is an annual celebration of the history of the McKenzie River. This year’s event features storytelling by Steve Schaefers, Don Wouda, and Dana Burwell from the McKenzie River Guides Association. Gordon Grant, a former river guide, hydrologist, and “water guru” will weave tales of the McKenzie’s unique geology.
There will be a memorial tribute to legendary McKenzie River Guide Dave Helfrich, who died in October 2016, at age 84. Helfrich was known as the consummate outdoorsman, boatman, fisherman, Northwest rivers advocate, and innovator for improving design of the equipment used on the river.
“It is only right that the Homewaters Campaign begins at the Trust’s McKenzie Memories evening,” said Joe Moll, executive director, McKenzie River Trust. “It is a time when we honor our past, celebrate the present, and build to the future.”
About the McKenzie River Trust:
The McKenzie River Trust is a nonprofit land trust based in Eugene, Oregon. Our mission is to help people protect and care for the lands and rivers they cherish in western Oregon. Since 1989, we’ve acquired property and voluntary conservation easements to protect nearly 5,000 acres of clean, free-flowing rivers, plentiful salmon runs, and vibrant farms and forests that provide livelihoods and habitat. We envision a future in which conservation lands are at the core of community efforts to sustain clean water, abundant fish and wildlife, and diverse natural resource economies in western Oregon. Working with private willing landowners in eight different watersheds from the Cascade Mountains to the Pacific Ocean, we take on the responsibility of ensuring that the land and its conservation values will be protected forever. For more information, visit www.mckenzieriver.org.
Every gift in March will go twice as far thanks to our friends at Mountain Rose Herbs who are offering a $10,000 Match Gift Challenge. Update, March 28: We met the match! Now help us reach our stretch goal of $15,000.
Our Goal: 1,000 Members in 2017
In 2017 we’re aiming to grow our membership to over 1,000. Will you help us reach that goal by joining as a member today or renewing your membership?
Membership support is the lifeblood of the McKenzie River Trust. Your contributions give us the legs we need to get out and work with landowners. You help pull scot’s broom from the ground and replace it with big leaf maple, red osier dogwood, and ocean spray. Members both lead and join in our naturalist walks across fields, through forests, and over gravel bars. Perhaps most importantly, membership is a way to gather with others who share a love for the lands and rivers that stitch together the communities of western Oregon.
$10,000 Match Gift Challenge
Mountain Rose Herbs is challenging our members and those considering joining us by putting up $10,000 in matching funds for all membership gifts in March 2017. Give now, and your donation will be DOUBLED for land conservation in western Oregon!
Update, March 28: We met the match! Now help us reach our stretch goal of $15,000. Less than $4,000 to go.
For more information about the Match Gift Challenge, please contact Julia Sherwood, Membership Coordinator, at 541-345-2799 x107 or email@example.com.
Drink up the land. That’s what four local breweries and a cidery are hoping you’ll do on December 1st when Beers Made By Walking (BMBW) returns for a Eugene-based release party at The Bier Stein and The Tap & Growler.
This summer we’ve again worked with BMBW to invite brewers to create place-based beers inspired by plants found on nature walks on MRT properties.
This brewers have included a huge range of styles and ingredients in their beers. These experimental beers will be a joy to experience, particularly because they were inspired by the lands MRT members are helping to protect.
The proceeds from the events at The Bier Stein and The Tap & Growler on December 1st will support MRT’s mission.
Participating breweries and cidery include:
Agrarian Ales, Claim 52 Brewing, Falling Sky Brewing, Oakshire Brewing, and Wildcraft Cider Works. Additional support was provided by Ninkasi Brewing.
Tapping event details
For more details about the event, including a link to the full beer list, click here.
For nearly 25 years, people like you have helped the McKenzie River Trust conserve over 4,000 acres of lands and waters that cradle us in western Oregon. Now we’re coming to you with a special request:
Will you join us as a member to build the next 25 years of conservation success?
Your membership gift today will be matched dollar-for-dollar up to $5,000 by our friends at Mountain Rose Herbs. This offer is only available from April 1 – 30, so we’re asking you to GIVE NOW.
How do I become a member?
To become a member, simply make a donation through our secure online server at mckenzieriver.org. Or mail a check to: McKenzie River Trust, 1245 Pearl St, Eugene OR 97401. A gift of any size qualifies you as a member. Please give generously!
But I thought I was already a member….?
In fact, a membership program is a new thing for us. We have always valued our many supporters. You are the reason we can protect and care for land! But during our Living River Celebration last June, we realized how many people wanted a closer connection, a shared identity as members of MRT. So we are kicking off that program now.
Why should I become a member?
With your membership gift today, you will be part of a local organization that looks at conservation projects with the long term in mind. Without the support of people like you, we would not be here today.
Every week, we receive calls from landowners wanting to know how they can protect the land they cherish. Our mission is to help them achieve their vision for the future of these lands and to share the fruits of good land stewardship – clean water, nourishing foods, abundant fish and wildlife, memorable experiences in nature – with everyone.
By joining as a member of the McKenzie River Trust, you will help sustain those very values and our ability to protect them for our grandchildren’s grandchildren.
Why are you doing this now?
Over the years, many people have asked us how they can become members. And we’ve heard you loud and clear: you want a closer connection with the McKenzie River Trust and a way to identify other people who care about our clean water, fish, wildlife, and natural areas.
Today, we’re responding to your call. Our members, committed friends in our community who help protect and care for the special places that surround us, will be the core of what we do. Members will provide a stable base of support for us to get our boots on the ground, pursuing the next big land conservation opportunity. Within a few years, we hope to have 1,000 members.
What is the matching gift challenge?
Our friends at Mountain Rose Herbs are offering a matching gift challenge for all donations during the month of April. When you make a membership gift to the McKenzie River Trust from April 1st to 30th, your donation will be matched by Mountain Rose Herbs dollar-for-dollar up to $5,000. And if you give $100 or more you’ll receive our new MRT ceramic mug.
What are the benefits of a McKenzie River Trust membership?
You might be wondering: What do I get for my membership gift?
You will receive news about conservation on a regular basis by the means you choose: print newsletter, email, social media. You just let us know.
Are you looking for a gift for someone who has everything?
This holiday season, you can make a tribute gift in honor of a friend or family member, or make a memorial gift in remembrance of a loved one.
A tribute gift is a special way to honor someone’s love for the lands and rivers that make western Oregon such a great place to work, live, and play.
What your gift will do
Your gift supports the protection and care of special places in these watersheds:
McKenzie, Siuslaw, Umpqua, Coast and Middle Forks of the Willamette, Upper Willamette River, and the coastal streams and lakes from Reedsport to Yachats, including the stunning Tenmile Creek drainage.
Thursday December 5th from 5-8pm
At the Oakshire Public House, 221 Madison Street in Eugene
In 2013, Oakshire Brewing set aside 1% of revenue from sales of Watershed IPA in the southern Willamette Valley for the McKenzie River Trust’s work protecting watersheds in western Oregon. Join us at the Oakshire Public House to celebrate this partnership with Oregon Wood Fired Pizza, pints, and other people who care about the health of our rivers and lands.
More about the 1% for Watersheds program
“Our mission is to brew the highest quality beer while providing exceptional service to our customers. We cannot achieve either of these goals without the highest quality ingredients,” said Oakshire Founder Jeff Althouse. “We established a partnership with the McKenzie River Trust in 2011, and quickly realized we wanted to do more to protect our brewing source water.”
Clean water is essential to the brewing process and is a focus point of the Oakshire Brewing community. Eugene was chosen as Oakshire’s location in part due to the accessibility of clean, soft water from the McKenzie River.
“We’re very proud to have again earned Oakshire’s support,” said Joe Moll, Executive Director of the McKenzie River Trust. “The 1% for Watersheds program demonstrates their ongoing commitment to clean water and healthy watersheds, something that benefits our entire community.” Oakshire previously brewed three beers to benefit the McKenzie River Trust and commemorate EWEB’s 100th Anniversary.
McKenzie River Trust is committed to a future in which intact, functioning ecosystems provide clean water, abundant fish and wildlife, and productive natural landscapes throughout western Oregon.
Oakshire Brewing of Eugene, Oregon was founded in October 2006 and has become regionally and nationally recognized for consistently brewing fresh, unique and delicious beers. The name Oakshire represents their core values: Strength, Independence, and Community. Learn more about Oakshire Brewing, their craft beers, brewery events, tours and tastings at http://oakbrew.com.
You love healthy natural lands. Now will you invest in their protection?
We share your passion.
Today, you have a special opportunity to support the McKenzie River Trust. People like you support our work – people who share your love for clean rivers, healthy forests and natural areas. And because of your donation, others will be able to experience the natural treasures we enjoy today, long after we are gone.
Ten years ago MRT Board, staff and supporters brought such a desire to a big, complicated land transaction. The Green Island project was born, and MRT was transformed. This past summer we celebrated on site – perhaps you joined us?
As we shared the day with 800 others, we learned more about the experiences that drive all of us to support land and water conservation. We wrap those interests into every new project we pursue. And we’re thankful for the good fortune we’ve enjoyed.
But what if that were not the case?
What if land protection stopped, and there were fewer and fewer outlets for our love of nature? I suspect you’ve seen special places that were dear to you get paved over or crowded out.
A fear of such losses also drives our work. We never want to say, “What a shame…” about the places we enjoy today.
Here’s how your gift will continue to make a difference.
In the last month we were able to increase the size of the Coyote Spencer Wetlands by 20%. We bought the extra ground from a neighbor who shares our love for the wetlands. We did so with grants and gifts from people like you. So when we head back out there next spring to tour the wildflowers and hear the birds, that much more of their home will be secure.
Your gifts help us sink roots deeper into a passion for local foods and clean water. Our partners at the Berggren Farm produced fresh vegetables and poultry for local markets and schools on land nourished by the McKenzie River. And within the Duncan Island protected area, Joy and David Pippenger of Whiskey Creek Organics filled a CSA and grocers’ shelves with organic fruits and vegetables. Right alongside a rich maze of Siuslaw River estuary channels that nurture young coho salmon, crabs, and shrimp.
If you join us at Green Island for the next Living River Celebration – mark your calendars for June 28, 2014! – you’ll do so over a new crossing that is better both for our access and for the native fish that thrive there. And you’ll see new connections between the old McKenzie and the new Willamette channels.
Gifts from people like you make that happen as well.
And in just another month or two, we expect to see a big announcement from the US Fish and Wildlife Service. Oregon Chub will be proposed for de-listing from the Endangered Species Act. This would be the first time ever that a listed freshwater fish has made such a recovery in the United States.
And when you make a donation to the McKenzie River Trust, you’ll have a hand in it. Places like McKenzie Oxbow and Big Island – places that were protected in years past thanks to the generosity of people just like you – have become havens for chub.
So you see, protected areas do make a difference.
And it’s your passion for making that difference that allows us to protect and care for special lands together.
Join us for dinner, brew, and live music at McMenamins North Bank, 22 Club Road in Eugene, on Tuesday, September 24th. 50% of all the night’s sales will be donated to the McKenzie River Trust! Bring your friends and family and join us for a wonderful evening along the Willamette River.
The McKenzie River Trust protects and cares for special lands and the rivers that flow through them in western Oregon. Working along the Willamette, the McKenzie, and throughout six other watersheds in our region, the McKenzie River Trust is committed to a future in which intact, functioning ecosystems provide clean water, abundant fish and wildlife, and productive natural landscapes throughout western Oregon. Click here to make a tax-deductible donation to the McKenzie River Trust.